After unveiling its entire range of high performance HCV trucks at the Auto Expo 2010, and announcing start of production of their first two truck offering the 25 tonner MN25 and 31 tonner MN31 last year, Mahindra Navistar Automotives Ltd. (MNAL) recently unveiled two new offerings to expand their commercial vehicle range, the 25 tonne tipper, MN25 and the 40 tonner tractor trailer, MN40. The new 25 ton tipper, MN25 Tipper would cost Rs.23.26 lakhs and MN40 Rs. 19.3 lakhs (ex showroom Pune, BS III variant).
Speaking on the occasion of the launches, Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd., said, "With the introduction of MN25 Tipper and MN40 we have entered new segments and further strengthened our range. These high performance offerings are set to redefine the existing parameters of power, fuel efficiency and driver comfort. The high performance MN25 Tipper and MN40 are among the most powerful, fuel-efficient, rugged and comfortable tipper and truck offerings to be launched in India.
Designed and developed in India with technological assistance of our partner, Navistar, who have over 175 years of trucking experience, both vehicles comes with a world-class cabin which is spacious and ergonomically designed to suit Indian drivers for continuous long hauls. It's powered by the world-renowned MAXXFORCE® engine which is highly fuel efficient and powerful."
Speaking on the occasion, Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd., said "With the launch of MN25 tipper and MN40 tractor trailer, coupled with the heavy trucks MN25 and MN31 launched earlier and the existing range of LCVs, we are now a full range Commercial Vehicle player. Our value-for-money pricing strategy along with far superior product performance itself will help the customers to earn higher profits and better return on their investments."
Mr Mehta further clarified "We are focused on the sales and service infrastructure and filling the pipelines with our products. We have already started selling MN25 and MN31 and are receiving very favorable response from the customers. On the network front, by March 2011, we would start business from 45 new dealers, a number which would be scaled up to 100 in the next 18 months to two years. Also, 220 Service points have already been dedicated in the service of our customers".
Extensive Sales & Service Network: The company has rolled out its mobile service workshop, yet another first in Indian trucking industry, with the objective of providing 'anywhere, anytime', on-road assistance to customers. Coupled with the multi-lingual, 24x7 call centre branded as 'NOW', which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in Indian trucking. To add to this, nearly 430 Roadside Assistance centers are also in place to provide service.
Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers' needs. At this stage, 220 Service Points are already in place.
The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.
Site Map
COMMENT
Comment on this article