RAK Ceramics launches Elegance series in India

RAK Ceramics has introduced the RAK Elegance series in India. The company said the RAK Elegance is targeted at those with an elite sense of art, style and possession.

Sudhir Malesha, Managing Director, RAK Ceramics India, said, "Elegance is aimed at those who spire for luxurious designs which can compete with Royal sensibilities. With the launch of elegance series in India, we are directly catering to those who look out for something more than just colour options for products, it’s redefined style & attitude and also the perfection that will unquestionably fit into one’s perfect homes.”
The company said the launch of Elegance Ceramics is part of a strategy to continuously expand RAK Ceramics' market base, create new revenue streams and ultimately increase profits.