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Taj Ul Masjid project where Cico has worked

Taking responsibility
If the industry is to live up to its potential in India, the key players have to lead from the front and they realise it. “We have a big task. Enhancement of productivity with the use of advanced technology and introduction of newer product categories would be essential for increasing the efficiency of the industry dynamics. We at Cico Technologies Ltd are fully geared up to use the slowdown as an opportunity, because we feel that enhanced and specialised use of construction chemicals can cause the construction industry to beat the bad times,” says Gupta.
 

It will be very important to work synergistically with the construction industry because this is where the growth will come from.

Awareness has always been a key issue on this front and that will have to be addressed. “If you want to cut losses then cut wastages. If you want to cut the wastages then you should have the right material first time. We must make the construction industry realise this,” says Manjrekar of Sunanda.

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Incidentally, BASF has been working with many construction companies in making it possible to reduce the usage of cement and still maintain the performance of concrete and also to reduce the energy used in concrete production and placement.

“We at BASF strongly believe that our construction industry has right knowledge on construction materials and have excellent technical manpower, this means that any of the modern technology from any  part of the world can be well understood and implemented in India provided material supplier has enough courage and commitment to educate the market,” he says.

BASF is also looking forward to introducing new technologies which have been invented in the last 3-4 years and the company is working on it, according to Patel.

Being a catalyst
Nobody is denying the slowdown but it is a positive sign that the key components of the construction industry like the construction chemicals sector have started to look beyond it. As the key players are being positively proactive in their approach, it spells a healthy growth ahead for the overall construction industry and of course this sector.

To borrow a term from the field of chemicals, the Indian construction chemicals sector is very well aware of its role as a major catalyst in the success of the construction industry. And it is reacting constructively.