Nitco Ltd has recently launched a new category of tiles called Naturoc in the Indian market. After ceramics and vitrified, this is the third category of tiles.
The company has invested Rs100 crore for this initiative and will be doing road shows in ten major cities for promoting this new category of flooring tiles. “We will also expand our retail reach by increasing the number of our exclusive Le Studio showrooms across key locations,” said Kalyan Paul, COO, Nitco Ltd.
The Gres Lapato range in the Naturoc category offers a matt tile with glossy finish. “Features like anti-skid properties, easy to clean and natural looking designs will help us capture a considerable market share,” Paul added.
Currently, this category can only be imported at substantially higher costs. Nitco also launched wall tiles to complete its gamut of tile offerings.
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