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Working closely with OEMs, exploiting opportunities in the after market and new product development that targets the overseas markets are the three priority areas that Udit Sheth, MD & CEO, SE TransStadia Pvt Ltd and executive director, Setco Automotive intends to focus on writes Rajesh Kulkarni.
Setco Automotive has announced plans to invest Rs250 crore in Gujarat and signed a MoU with the state government to the effect. Kindly detail your plans on this front.
This investment is directed towards 3 different projects being implemented by our company which include: setting up an SEZ unit, our JV with FTE Automotive GmbH, Germany, for the manufacture of clutch actuation systems and the expansion and modernisation of our current manufacturing unit at Kalol in the state.
What is the scope of your JV with FTE Automotive? How is this going to be mutually beneficial?
The scope of the JV is to manufacture and market hydraulic clutch actuation systems in India.
Our JV partner will offer the technology and Setco will leverage on its strengths of market knowledge and position of pre-eminence in the Heavy and Medium Commercial Vehicle (HMCV) segment of the domestic automotive industry.

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The JV is a strategic fit for both partners as it will help FTE to leverage our strengths and Setco in turn will be strategically placed to make inroads into the passenger vehicle segment. This will put us in a unique position of being the only clutch manufacturer in India to offer a complete system of clutch and actuation systems.
How is Setco placed in terms of its manufacturing capacity in India and abroad?
We have four manufacturing locations in the country and abroad. Our domestic units include one at Kalol (Gujarat), which is a composite unit manufacturing precision machined components, press steel products, assembly unit and an export oriented unit. Our assembly plant at Sitarganj (Uttarkhand) caters primarily to the domestic after market segment.
We also have two units abroad - one at Manchester (UK) which is a clutch manufacturing facility and also houses our global R&D centre. Our other unit at Paris, Tennessee in the US is a manufacturing facility for clutch, hydraulic products and compressors used in the automotive, marine, construction, aerospace and defence industries.
What has been the progress on your key initiatives to augment your manufacturing capacity? What has been the total investment earmarked for this purpose?
Our long term business plan towards this end has been worked out and approved. We are in the process of identifying SEZ/land for setting up a unit. Work is also in progress to finalise acquisition of land for setting up factory for our JV company, and in the interim business development activities are ongoing.
Further, we have drawn up a capacity expansion plan for our Kalol unit. The blue print is ready for proceeding ahead with the implementation.
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