Moving away from the vernacular architecture of Cairo and driven by the overpopulation of the city, Emaar Misr has launched the sprawling, Mediterranean-flavoured mixed-use development Mivida.
A 3.8 million sqm masterplan, Mivida encompasses an integrated neighbourhood of 5000 apartments, townhouses, villas, office and retail space, as well as healthcare facilities, schools and hospitality venues.
Landscaped parks and community complexes are to create public meeting points that infuse continuity throughout the master plan.
Introducing smaller, more technologically advanced housing that suits smaller families, the project is introducing a suburban lifestyle into an urban setting, and the Santa Barbara-inspired design style is set to be translated throughout the built environment and outdoor space, providing a relaxed-yet-lavish, Mediterranean, community atmosphere.
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